This guide introduces you to our evidence-backed approached to raising awareness about your learning center.  It highlights the importance of actively promoting your center to ensure students know about and engage with the services you offer. From utilizing student orientation events with raffles and social activities to hosting scavenger hunts and creating eye-catching signage, these strategies help make your learning center more visible and appealing.

We also emphasize the use of digital tools like social media, newsletters, and targeted email campaigns to maintain constant communication with students. You’re encouraged to tailor your messaging for greater impact, ensuring it reaches the students who need it most. Engaging faculty members as advocates and using lecture halls for presentations are also discussed as effective ways to build awareness while simultaneously promoting the professional development of your tutors.

Finally, we suggest starting small by picking one new strategy to implement per term, while continuously refining your approach based on results. With a long-term plan that incorporates these tools, your learning center will become a vital resource on campus. The article concludes with a Marketing Checklist worksheet to get you started, ensuring steady growth without overwhelming your resources!